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Archive | August, 2024

25 Engaging Business Video Ideas for Inspiration

Introduction

Introduction

In today’s dynamic digital landscape, businesses must continuously find innovative ways to captivate and engage their target audience. Video content has gained immense popularity as an effective medium to connect with customers and promote products or services. However, coming up with fresh ideas for business videos can be a challenge. Fear not! In this blog post, we will explore 25 exciting business video ideas that will boost your online presence, engage your viewers, and help you achieve your marketing goals.

  1. Product Demonstrations:
    Create videos that showcase your products in action, highlighting their unique features and benefits. This will assist potential customers in making informed purchase decisions.
  2. Behind-the-Scenes:
    Take your audience on a virtual tour of your workplace or production process. Showcasing the people behind your brand and giving insights into day-to-day operations humanizes your business and fosters trust.
  3. Testimonials and Case Studies:
    Let happy customers share their success stories through video testimonials. This builds credibility and confidence in your brand’s ability to meet customer expectations.
  4. Educational Tutorials:
    Share valuable industry-specific knowledge through tutorials and how-to videos. Demonstrating your expertise not only provides value to viewers but also positions your brand as a trusted authority.
  5. Company Culture:
    Highlight your unique company values, employee-centric initiatives, and team-building activities through compelling videos. This helps attract top talent and creates a positive brand image.
  6. Explainer Videos:
    Create informative videos to explain complex concepts, new product launches, or services in a concise and engaging manner. This simplifies understanding for viewers and encourages interaction.
  7. Answering Frequently Asked Questions:
    Compile a list of frequently asked questions or concerns and address them through short and informative videos. This saves time for your audience and establishes your brand as a reliable source of information.
  8. Animated Explainers:
    Utilize animated videos to present complex or abstract concepts in a visually appealing and entertaining way. This format can help simplify otherwise complicated topics.
  9. Customer Support Videos:
    Enhance customer satisfaction by providing troubleshooting or instructional videos to help users quickly resolve common issues. This proactive approach reduces the strain on customer support channels and fosters positive customer experiences.
  10. Success Stories:
    Share customer success stories showcasing the results they achieved with your product or service. This not only establishes trust with potential customers but also encourages engagement with existing ones.
  11. Company Announcements:
    Keep your audience updated with the latest company news, such as product launches, upcoming events, or industry partnerships. Video announcements add a personal touch and generate excitement.
  12. Expert Interviews:
    Invite industry experts to share their insights and perspectives on relevant topics, either through live-streamed interviews or pre-recorded segments. This positions your business as a thought leader and offers valuable content to your audience.
  13. Employee Spotlights:
    Highlight the individuals behind your brand by conducting videos featuring your employees. Showcase their skills, successes, or unique stories to foster a sense of community and pride among your workforce.
  14. Video Test Drives:
    For industries like automotive or tech, offer virtual test drives or demos to show off product features or capabilities. This allows potential customers to experience your offerings without physically being present.
  15. Event Coverage:
    Cover industry conferences, trade shows, or networking events through videos. Immersive event coverage allows your audience to stay updated, even if they couldn’t attend in person.
  16. Webinar Recordings:
    Record and share valuable webinars or workshops you conduct. This provides ongoing educational content while expanding your reach beyond the live event.
  17. Comparison Videos:
    Create side-by-side videos comparing your products or services with competitors, demonstrating your unique selling points. This helps potential customers make informed decisions while showcasing your expertise.
  18. Social Media Challenges:
    Harness the power of viral challenges by creating entertaining and industry-relevant challenges for your audience. Encourage users to share their participation, increasing brand visibility and engagement.
  19. Humorous Skits:
    Inject humour into your video content by creating industry-related skits that entertain and delight your audience. Humour can make your brand memorable and forge emotional connections.
  20. Customer Experience Stories:
    Invite customers to share their experiences using your products or services, highlighting their journey and how your brand solved their pain points. This builds trust and generates authentic content.
  21. Live Q&A Sessions:
    Engage with your audience in real-time through live question and answer sessions. This fosters a sense of community and allows for direct and interactive communication.
  22. Product Unboxings:
    Film the unboxing of new products, providing viewers an exclusive sneak peek and first impressions. This creates excitement and generates hype before an official launch.
  23. Seasonal Promotions:
    Create videos cantered around holiday or seasonal promotions to catch the attention of potential customers. Injecting creativity and tying it to your brand message can boost conversions.
  24. Influencer Collaborations:
    Partner with industry influencers to co-create videos that offer valuable insights or promote your brand. This expands your reach and exposes your business to new audiences.
  25. Personal Growth and Motivation:
    Produce videos that focus on personal development, motivation, and professional growth. These can inspire your audience while strengthening the relationship between your brand and viewer’s.

Conclusion

Video content offers immense potential for businesses to establish their brand, engage customers, and grow their online presence. By utilizing the 25 business video ideas mentioned above, you can create engaging and informative videos that leave a lasting impact on your target audience. Experiment with different formats, styles, and themes to identify what works best for your business, and always strive to provide value, entertainment, and authenticity in your video content. As you do so, watch your online visibility soar and your brand reputation flourish

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Reverse Engineering Your Way To Success

Tony Robbins is fond of saying that “Success leaves clues,” and he’s right. Let’s look at how to use this to your advantage so that you can reverse engineer your way to success.

Reverse Engineering Your Way To Success

Say your goal is to make $10,000 a month with your online business, since that’s a very popular goal among Internet marketers.

How do you want to make that income? Perhaps you want to create and sell products in a particular niche, or list build, or do CPA, or build a membership site. Your first step is to decide what it is that you want to do and what niche you want to do it in.

I suggest running some numbers as well. For example, if you’re creating products then you need to sell 100+ $97 products a month to reach $10,000 a month. Or sell twice that many if you’re using affiliates and paying 50% commissions.

If you’ve got your niche selected but you don’t know what to do next, then your first step is to find every big marketer in that niche and get on their lists. See what they’re doing, what they’re saying, and especially what they’re selling. This should give you some terrific ideas in less than a week’s time. Write down all of your ideas, even the ones you think are silly or beyond your reach.

Now then, narrow your choices. Maybe you’ve decided to create a blog, build a list and sell affiliate products and your own membership site. Now you have a plan. You can get basic info from the Internet on starting your blog and list building to get you started.

Next, you’re going to analyze what your competitors are doing that’s working in terms of blogging, list building, selling affiliate products and running a membership site in your niche. This is information you won’t get out of any course. It’s been said that if you want to know the real secrets of what the best marketers do, then you should watch what they do rather than listen to what they say. That’s why you joined your competitors’ lists, to see how they’re doing what they’re doing.

Questions to research:

How are they getting traffic?
Where do they get their links?
Who are their affiliates?
What is their content strategy?
What is their unique selling point?
How do they structure their websites?
Who is their audience?
What is their website or product missing?
And so forth.

There are multiple tools online to help you do this which you can research on Google. This isn’t a tutorial I’m offering you here so much as a mindset:

Success is simple, because no matter what you want to accomplish, in most cases someone has already done it or something very close to it. You don’t need to reinvent anything, you just need to find out what they did and go do it yourself.

Mind you, I’m not suggesting you infringe upon any copyrights. Rather, I’m suggesting that there are no wheels that need reinventing. Furthermore, if someone else can do it, then you certainly can as well. You can outsource anything you cannot do and fill in the rest yourself.

And you don’t want to “copy” when it comes to content. Let’s say your entire strategy for earning $10,000 a month is to build a $97 membership site and keep it filled with 100+ members. Let’s also say that someone else in your niche is already doing that. Should you copy them? Not exactly. By all means use their methods for traffic and lead generation, since those are obviously working. But create your own brand, your own unique selling proposition and your own unique content. Furthermore, whatever it is they’re doing, you want to do it better in some way. This means delivering more results, or delivering those results in an easier way, or something that sets you apart and above the other membership site. This will make it easier to get and retain members.

Focus your efforts on taking care of your customers and you’ll find the money tends to take care of itself. As Zig Ziglar used to say, “When you help enough people get what they want, you’ll get what you want.”

Now then, don’t restrict your reverse engineering to your own niche. Many times you can gain valuable insights from other niches that translate nicely to yours. For example, you might be in the fashion niche and you see a financial membership that sends out a CD every month, or has a hotline, or somehow personalizes content for each member. Is this something you could do in your fashion membership? Perhaps you send out a CD of the latest styles and patterns. Or you have a fashion ‘hotline’ on your site that offers the latest fashion industry insider’s news. Or you have a feature that shows members how each new clothing line would look on their particular body build.

Mind you, I know nothing about fashion, in case you couldn’t guess. My fashion style is simple: If it’s comfortable and doesn’t make me look silly, I wear it. Perhaps there’s a need for a fashion website for people like me.

My whole point is this: Stop thinking you’ve got to start from scratch, or that every answer is hidden inside the latest marketing info product. The truth is you already have the capability to discover exactly what is working – because success leaves clues. All you have to do is play detective, follow the clues and get busy reverse engineering your own success story.

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Proven Idea to Make Quick Money Online

If you’re in the IM niche, you probably get the same emails I do asking: “I need to make money YESTERDAY, what do you recommend?”

Proven Idea to Make Quick Money Online

Or maybe you need some extra money for a project you’re working on right now, or you’ve got an unexpected bill.

Here’s a method I sometimes suggest for earning a quick $500 or $1,000, and what people seem to like about it is how simple and straightforward it is.

Ask yourself what skills and knowledge you possess right now. Maybe you can write really well, or you’re good at building WordPress sites. Maybe you’re a graphic artist, or a photographer or videographer. Maybe you’ve got great people skills and you can act as an affiliate manager or set up joint ventures. Perhaps you can coach people on how to do something specific, or teach them how to find the perfect virtual assistant. I guarantee you have at least one skill or piece of knowledge that others are willing to pay for.

“But I don’t have a skill!” Really? Then you need to find dynamite outsourcers who do have skills you can market. You must find something that others are willing to pay for, and that’s usually a skill and sometimes simply a piece of very valuable knowledge.

Once you’ve identified your skill, set up a web page offering that skill for hire. A simple blog site will do, preferably on your own domain. Check out other similar websites to get ideas on how to set yours up.

Find blogs that are relevant to your skill and allow guest bloggers. For example, if you’re really good at writing engaging blog posts, find blogs about blogging. If you can troubleshoot antique engines over the phone, then find blogs about old cars. These blogs should have a bare minimum of 5,000 readers a month, and be sure they already allow guest posting.

Now write articles that provide awesome content for these blogs. Study each blog and write an article just for them that solves a problem or tells how to do something that is totally relevant to your particular skill. For example, if your skill is article writing, you’re going to tell them how to write the perfect article. If your skill is photographing products, then that’s what you’ll teach. Don’t worry about giving away all your secrets – some people would much rather hire a professional than do the work themselves. Link back to your website in the author’s box.

Don’t know if you spotted it, but there is a flaw in the steps above and here it is…

It can sometimes take WEEKS to get your guest blog post published. How do you speed up the process? One way is to link whatever you are writing about with something that is current in the news, preferably in the last 12 to 48 hours. You might need to get a little creative here but if you can pull it off then blog owners will be racing to publish your post. For example, if you’re a sales letter copywriter and the FTC just handed down new rules for what you can and cannot say in your sales copy, you’re golden.

Another trick for getting published quickly is to provide dynamite graphics, pictures or even infographics to go with your article. In fact, your infographic could even BE your article. And don’t forget to politely make a good case to the blog owners on why they should consider publishing your article as quickly as possible.

Continue writing articles and getting them published until the orders start coming in or your phone starts ringing.

The entire process could take as little as 48 hours or as long as 10 days, depending on how fast you get those first blog posts published.

Added benefit – you’ll make more business connections which can continue to benefit you in the future.

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How Outsourcing Can Save Your Business

If you’re not outsourcing some of your work yet, you might be wondering what the benefits are. Obviously you’ll save time, but you’re trading money for the time saved.

How Outsourcing Can Save Your Business

So is it really worth it? Here are 7 benefits of outsourcing you may not have realized:

1. Not only are you saving time, but the time you save can be put to a higher use. For example, instead of spending time writing your next article, you could outsource the article creation to a professional and spend that time making contact with potential JV partners who will promote your products.

2. You don’t have to learn a new skill. If it’s a skill you’re going to rarely use anyway, or if it’s something that you simply have no interest in learning, you are much better off outsourcing it to a professional.

3. Even if you know how to perform the skill you’re thinking of outsourcing, there is a good chance someone else can do it better than you. Maybe a lot better. Do you really want to spend the next ‘x’ amount of your own hours to achieve mediocre results? Or do you want an amazing payoff that can only come from someone who skillfully performs that task every day of the week?

4. You can grow your business faster when you outsource. If you’re trying to do every task yourself, you can only grow as fast as you can work. But if you harness the skills of others, you can grow exponentially.

5. You can react to the market faster. Let’s say a new social media site hits the scene and you want to create a product that teaches people how to use it. If you do all the work yourself, it could take weeks. But if you outsource some of the work, you can have it done in days. Money loves speed.

6. Once you have a system that works, you can ramp it up on a large scale with outsourcing. For example, you’ve discovered the exact type of video to make to promote affiliate products and how to get it ranked high in Google. Now outsource the work to others and instead of creating and ranking two new videos a week, you can do 2 a day. Or even 10 a day.

7. You’ll be happier. By outsourcing all the tasks you either don’t enjoy or aren’t very good at, you can focus on the areas of your business that you truly enjoy. And when you enjoy your work, you will naturally tend to get more done and be more successful.

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Tackling the Pitfalls of Inconsistent or Inactive Website Updates: A Recipe for Online Success

Introduction

In the ever-evolving digital landscape, maintaining an effective online presence is crucial for any business or individual. Your website acts as a virtual storefront, catering to potential customers, clients, and stakeholders 24/7. However, one common yet often overlooked issue that many websites face is the lack of consistent or inactive updates.

In this blog post, we will explore the consequences and hidden perils of inconsistent or inactive website updates, and provide valuable insights and tips on how to avoid them. Whether you’re a business owner, a blogger, or an individual seeking to establish a robust online presence, this article will equip you with the necessary knowledge to keep your website fresh, engaging, and impactful.

  1. The Curse of Inconsistency

Imagine visiting a website only to find outdated content, broken links, or obsolete information. Would you trust the credibility of such a website?

1.1. Lost Opportunities
Inconsistent updates can cause your site to appear stale, unreliable, and ultimately drive away potential customers. Frequent visitors might sense a lack of commitment or seriousness, weakening their perception of your brand.

1.2. Negative Impact on Search Engine Optimization (SEO)
Search engines highly value fresh, relevant content. When your website goes stagnant due to a lack of updates, it sends a signal to search engines that your site is not a priority. Consequently, your search engine rankings may plummet, hampering your organic visibility.

1.3. Declining User Engagement
Inconsistent updates can negatively impact user experience, resulting in diminishing user engagement metrics such as average session duration, bounce rate, and conversion rates. Regular updates keep visitors coming back, fostering loyalty and trust.

  1. Identifying the Culprits

Understanding the reasons behind inconsistent or inactive website updates is essential to proactively address the issue.

2.1. Time Constraints
Often, website owners are preoccupied with managing day-to-day operations, overlooking regular website maintenance. However, making time for updates is vital for long-term success.

2.2. Lack of Prioritization
Website updates might take a backseat when immersed in other projects or initiatives, leading to decreased attention on website maintenance.

2.3. Absence of a Content Strategy
Without a clear content strategy, it becomes challenging to regularly come up with quality, engaging, and relevant content. This can lead to sporadic updates or, worse, no updates at all.

  1. Breathing Life into Your Website

Now that we’ve explored the negative effects of inconsistent or inactive website updates, let’s dive into actionable solutions to revive your online presence:

3.1. Crafting a Content Calendar
Developing a content calendar will help you plan and organize your website updates in advance, ensuring a systematic approach to freshness and relevance. This practice guarantees regular and consistent content updates, empowering you to keep your audience engaged.

3.2. Fostering Collaboration
Delegate content creation responsibilities to a team or individuals within your organization. Encourage interdepartmental collaboration to ensure a steady flow of fresh and diverse content ideas. Harness the power of guest bloggers or contributors to inject different perspectives into your website.

3.3. Investing in Automation Tools
Leverage various content management systems and automation tools like WordPress or HubSpot to streamline the process of updating your website. These platforms provide user-friendly interfaces, content scheduling capabilities, and other features to facilitate effective website maintenance.

3.4. Prioritizing Evergreen Content
Supplement regular content updates with evergreen content. Evergreen content remains relevant over an extended period, providing continual value to your website visitors. This approach helps maintain engagement and reduces the pressure to generate fresh content constantly.

  1. The Path to Online Excellence

Maintaining an active, engaging, and informative website takes effort, but the rewards are substantial. By addressing inconsistencies and inactivity head-on, you can unlock the true potential of your online presence.

Regular updates demonstrate dedication, build trust, and foster loyalty among your audience. By investing time and resources into website maintenance, you increase your chances of capturing new leads, enhancing SEO performance, and forging meaningful connections with your visitors.

Conclusion

Recognizing the pitfalls of inconsistent or inactive website updates is the first step toward rectifying them. By leveraging a proactive approach and investing in a content strategy, automation tools, and collaboration, you can breathe new life into your website and achieve online success.

Remember – consistency is key! Embrace the power of regular updates, adapt to evolving trends and feedback, and stand out from the competition. Together, let’s transform your website into a powerful, engaging, and reliable online ambassador for your brand.

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Neglecting Local SEO: Unlocking the Untapped Potential for Small Businesses

Introduction
In an increasingly digital world, businesses must utilize every advantage available to stay competitive. While many focus on their website’s overall optimization, local search engine optimization (SEO) is an often-neglected aspect. However, businesses in today’s market cannot afford to disregard the immense potential of local SEO. In this blog post, we will explore why local SEO matters, discuss common mistakes made, and provide actionable tips for enhancing your local online presence. Let’s dive right in!

The Power of Local SEO
Local SEO is a highly effective marketing strategy that helps businesses optimize their online presence within a specific geographic area. When crafted meticulously, it can significantly boost a business’s visibility in local search results, drive qualified leads, and increase foot traffic to physical locations. The underlying principles behind local SEO involve aligning your website with search engine algorithms, highlighting geographical relevance, and optimizing online presence across multiple platforms.

Common Mistakes and Their Impacts
Many businesses inadvertently undermine their growth potential by neglecting local SEO. Here are some common mistakes to avoid and their potential impacts:

  1. Inaccurate and inconsistent business information: Failing to update vital details like address, phone number, or business hours can frustrate potential customers and lead to decreased trust in your brand.
  2. Not claiming and optimizing Google My Business (GMB) listing: GMB is an invaluable tool for local SEO. By claiming and optimizing your GMB listing, you ensure your business appears in local search results, bolstering credibility and visibility.
  3. Ignoring online reviews and reputation management: Online reviews heavily influence consumer decisions. Ignoring or mishandling reviews can harm your business image and drive customers towards competitors.
  4. Neglecting localized keyword research: Using general or non-localized keywords can diminish your chances of appearing in relevant local searches. Understand the keywords your local audience uses to improve visibility.

Actionable Tips for Supercharging Local SEO
Now that we’ve identified some common mistakes, let’s explore actionable tips to enhance your local SEO strategy:

  1. Optimize your website with local keywords: Incorporate localized keywords within your website content, meta tags, headings, and alt attributes to increase your chances of appearing in local search results.
  2. Claim and optimize your Google My Business listing: Ensure your listing is complete, accurate, and up-to-date, including business details, photos, and customer reviews. Regularly update posts, share updates, and respond to customer inquiries to maximize engagement.
  3. Encourage and manage online reviews: Actively encourage satisfied customers to leave reviews on platforms like Google, Yelp, or industry-specific directories. Respond promptly to all reviews, both positive and negative, to foster a positive brand image.
  4. Optimize for mobile: With the majority of local searches conducted on smartphones, ensure your website is mobile-friendly, loads quickly, and offers an exceptional user experience. This improves your chances of ranking higher in local search results.
  5. Leverage local directories and niche platforms: Submit your business to reputable local directories and industry-specific platforms. Ensure consistency in name, address, and phone number (NAP) across all listings for maximum local SEO impact.

Conclusion
Neglecting local SEO can hinder the growth and visibility of your business in today’s competitive landscape. By rectifying common mistakes, optimizing your website and Google My Business listing, managing online reputation, and leveraging appropriate platforms, you unlock the untapped potential for increased local visibility, higher organic traffic, and sustainable business growth. Embrace local SEO today and watch your business flourish within your target market!

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The Unexpected Power of Forgoing Analytic Insights: Embracing Intuition in Decision Making

Introduction:

In a world driven by data, where analytics reign supreme, the idea of forgoing analytic insights may sound counterintuitive. However, sometimes disregarding the numbers and embracing our intuition can lead to groundbreaking discoveries and innovative solutions. In this blog post, we delve into the potential benefits of overlooking extensive data analyses and unlocking the power of intuition in decision-making processes.

The Limitations of Analytics:

Analytics provide valuable insights into customers’ behaviors, market trends, and performance metrics. They help identify patterns, spot opportunities, and inform strategic decision-making. But despite their undeniable value, analytics possess inherent limitations that can hinder creativity and agility.

  1. The “Analysis Paralysis” Trap:
    Reliance on data-driven decision-making can confine us within the boundaries of what has already been observed and recorded. It may impede our ability to think outside the box and embrace unexplored options. We risk falling into the dreaded “analysis paralysis,” where we become so overwhelmed by data that we struggle to take action or identify unique solutions to problems.
  2. Blind Spots and Incomplete Pictures:
    Data is only as good as the information it captures. Analytics may be missing crucial aspects that cannot be effectively measured or quantified. Gut feelings and instinctual judgment often compensate for well-known blind spots and incomplete pictures that data analysis fails to capture.

Unleashing the Power of Intuition:

While analytics provide a solid foundation for decision-making, intuition offers a complementary perspective that can drive innovation and foster creativity. By forgoing analytic insights, we can tap into the power of intuition in various areas of our professional and personal lives.

  1. Expanding Creative Horizons:
    Forcing ourselves to think beyond the numbers stimulates our creativity. Intuition allows us to explore uncharted territories and forge new paths. Inspiration and breakthrough ideas often originate from trusting our own instincts rather than heavily relying on charts and graphs alone.
  2. Enhancing Empathy and Emotional Intelligence:
    Analytics primarily deal with quantifiable information, often overlooking the emotional aspects that deeply influence human behavior. By embracing intuition, we can better understand the emotions and intentions of those around us, leading to better interpersonal relationships and improved decision-making processes.
  3. Fostering Agility and Quick Decision-Making:
    Data-driven decision-making can be a slow and cumbersome process, especially when confronted with limited data or rapidly evolving situations. Intuition, on the other hand, empowers us to make swift decisions based on our collective experiences and instincts. This agility can be a game-changer in dynamic environments where immediate action is crucial.

Case Studies and Real-Life Examples:

  1. Apple’s Instinct-Driven Design:
    Steve Jobs, the late co-founder of Apple, famously relied on his intuition when designing groundbreaking products such as the iPod, iPhone, and iPad. He trusted his gut feeling and deep understanding of customers’ desires, rather than relying solely on market research and data, to shape the future of technology.
  2. Olympic High Jump Success:
    In the high-stakes world of Olympic high jump, athletes must make split-second decisions on how to maneuver themselves over the bar. Research has shown that the most successful jumpers rely heavily on intuition and visual perception rather than painstakingly analyzing angles and calculations. Their gut instinct allows them to adjust their bodies precisely at the right moment for a winning jump.

Conclusion:

While analytic insights undeniably play a critical role in decision-making, there is also immense value in forgoing them and embracing intuition. By thinking beyond the numbers, we open ourselves up to new possibilities, ignite our creativity, and make decisions that align with our instincts. As individuals and organizations, we should strive to strike a balance between data-driven approaches and the powerful force of intuition to unlock our full potential. So, don’t be afraid to trust your gut and take that leap of faith – you never know where it might lead you.

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Keep Your Brain Happy to Enjoy Success

The New Year is upon us – time to talk about your goals, right? Goals are important, yes… But I’d like to focus for a moment on one of the real drivers that will allow you to achieve all of your 2019 ambitions, whatever they might be: Keeping Your Brain Happy so it can help you to accomplish your tasks and see your intentions through to success.

Keep Your Brain Happy to Enjoy Success

We all know what it’s like to try to try to work when our brain is in a fog or just doesn’t want to cooperate with us. We feel like we can’t get it in gear, like everything takes too long and the end result is sadly lacking.

Just like any other part of the body, brains can get tired. Suffering from cerebral fatigue results in a lack of new ideas, poor thinking, lousy problem solving and can even be a cause of depression.

Here then are 12 tips to keep your brain refreshed, energized and happy:

1. Mix it up. It’s just common sense that if you spend hour after hour on the same task, you’re going to get burned out. So instead of writing articles for 8 hours straight, try writing articles for 2 hours, researching your next product for an hour, returning emails for an hour, etc.

2. Don’t multitask important stuff. Sure, you can listen to the radio while you’re doing the dishes, but that’s because neither one requires your full attention. When doing something important like learning a new skill from a webinar or working on your next product, don’t be checking email or the score of the game. By not multitasking you’ll accomplish more in less time, and your quality of work will be better, too.

3. Stand up and move around. If you can, get one of those standing work desks and use it at least half the time. If you alternate between standing and sitting you’ll find that you’re more alert and your brain works better.

4. Take a quick break every 20 minutes or so. 20 minute “bursts” of work followed by 2-3 minutes of non-work can make you productive and keep you and your brain energized. BEST: Do something physical on these short breaks like push-ups, sit-ups or deep knee bends.

5. Engage your senses. Use some peppermint or orange oil to wake you up. Make your work space interesting to look at with thought-provoking art. Use colored paper and pens. Get a worry stone or some kind of object you like to hold and pick this up for tactile stimulation when you’re thinking through a problem.

6. Relax for 10 minutes every 90 – 120 minutes. Take 10 minutes off to meditate, walk around the block or work on a puzzle. Your brain will love this.

7. Work when your brain wants to work. Everyone has their own circadian rhythm. Some people are morning people, others are night owls, and many fall in between. Find out what time of day is your most productive and then schedule that time for your most intense and important work.

8. Prioritize. Work on your most important task first, when your brain is at its freshest. Getting this task done first will also give you a much needed feeling of accomplishment and free you up to focus on smaller goals and tasks.

9. Work less, play more. Seriously, if you’re working 100 hours a week then I suspect you’re only doing 50 hours worth of work. Think about it – how much of your time is truly devoted to working, and how much is devoted to “getting ready to work?” Don’t allow yourself to get distracted by emails, games, news, weather, etc.

Instead focus yourself on getting your tasks done as quickly as possible, and then leave your computer, leave your office and go do something totally unrelated to work. While you are out “playing” your brain will be rejuvenating. One unexpected benefit to this is you’ll find your brain becomes more creative and a much better problem solver when it gets periods of rest, relaxation and diversion from work.

10. Take a weekly vacation. No, I’m not kidding. Getting away once a week does wonders for every part of you, especially your brain. And you don’t have to leave your area to take a vacation. Go someplace locally you’ve never been to, take a class, go to events, spend the day walking downtown or in the woods, etc.

Is the weather terrible and you don’t want to leave home? Then grab that book you’ve got of nature photographs or travel shots and sit in a comfortable chair and transport yourself to the exotic places you see in the photos. In terms of benefits to the brain, it’s almost as good as being there.

11. Exercise. I’m not going to tell you all the reasons why you should exercise here – you probably already know them. And one of the biggest reasons is because when you exercise, your brain works better. You think better and more clearly. I wouldn’t be a bit surprised if people who regularly exercise improve their IQ scores – it’s already been proven to increase memory and comprehension.

12. Feed your brain. Good nutrition is vital to your brain’s well being. If you’re eating processed foods or junk foods, you’re starving your brain. If you’re eating things like fresh fruits and vegetables and fish, then you’re feeding your brain. Don’t believe me? Cut out all junk food and processed food for one week. Add in fish oils or fish, along with plenty of veggies and some fruits. See if you don’t notice a massive difference in both the way you feel and how well your brain functions.

Be good to your brain and it will help you reach your goals this year, and beyond!

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The Importance of a Solid URL Structure: Unlocking the Door to a Successful Website

Introduction
In today’s digital age, a well-structured URL might not seem like a priority, but it plays a pivotal role in enhancing your website’s overall performance. Neglecting this crucial aspect can hamper your site’s search engine optimization (SEO), user experience, and even potential revenue. Join us as we delve into the world of URL structure and discover how a well-crafted pathway can propel your website towards success.

Understanding URL Structure and its Significance
URL structure refers to the organization and layout of a website’s individual page addresses. It acts as a directory for visitors and search engine bots to navigate your site seamlessly. Think of it as a roadmap: a clear, concise, and logical URL structure guides users directly to their desired destination. Not only does it facilitate user experience, but it also helps search engines comprehend the content and relevance of each page, thereby boosting your site’s search rankings.

The Downside of Poor URL Structure
Conversely, a poorly structured URL can be a significant drawback for any website. Here are a few key issues that can arise due to a subpar URL structure:

  1. Lack of Readability: Long, convoluted URLs filled with random characters or irrelevant keywords confuse users and make it difficult for search engines to understand the page’s purpose.
  2. Missed Keyword Opportunities: URLs provide a fantastic opportunity to include relevant keywords, indicating the webpage’s content to both users and search engines. A poorly structured URL can miss out on incorporating these vital keywords, which could impact your site’s visibility.
  3. Broken Links and Redirect Chains: Poor URL structure can lead to broken links and redirect chains, causing frustration for users and negatively affecting SEO efforts. These issues can contribute to a decline in organic search traffic and harm your website’s ranking.

The Benefits of a Well-Structured URL
Now that we’ve explored the potential pitfalls of a poor URL structure, let’s focus on the advantages that a well-crafted URL can bring to your website:

  1. Enhanced User Experience: When URLs are intuitive, concise, and descriptive, users can quickly identify what to expect from the page before even clicking on the link. This transparency makes navigating through your site effortless, resulting in improved overall user experience.
  2. Boosted SEO Performance: Search engines prioritize websites with well-structured URLs that provide valuable information. By incorporating relevant keywords into your URLs, you signal to search engine bots what your page is about, potentially leading to higher organic search rankings.
  3. Increased Credibility and Trust: A professional-looking URL structure instills confidence in visitors, as it often indicates that the website is well-maintained and trustworthy. Users are more likely to share and return to a site with an organized URL structure, ultimately attracting more traffic and potential customers.
  4. Simplified Link Building: A well-structured URL makes it easier for other websites to link to your content. When URLs are concise and self-explanatory, other site owners are more inclined to cite your pages as references, increasing your online visibility and authority.

Best Practices for Optimizing URL Structure
Follow these best practices to optimize your website’s URL structure effectively:

  1. Keep them concise, descriptive, and human-readable.
  2. Utilize relevant keywords in your URLs, but avoid keyword stuffing.
  3. Use dashes (“-“) instead of underscores (“_”) to separate words within URLs.
  4. Create logical folder structures to categorize your content.
  5. Regularly update and maintain your URLs to avoid broken links and redirects.

Conclusion
Incorporating a well-structured URL system is crucial for online success. By guiding both users and search engines to your content with ease, you can enhance your website’s visibility, rankings, and user experience. Embrace the power of a concise and descriptive URL structure, and open the door to increased traffic, improved SEO, and ultimately, a thriving online presence.

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10 Keys To Getting Your Posts Read Using The Magic of Images

Yes, people come for the content, but first you’ve got to attract them with the image. After all, images are the first thing people notice about your page or post.

10 Keys To Getting Your Posts Read Using The Magic of Images

The right image can grab attention and create intrigue, mystery, curiosity and a host of other emotions that wrap their tendrils around your visitor and glue them to your writing. As an added benefit, the better your image is at capturing attention, the less important your headline becomes. A great image with a mediocre headline will almost always lure the visitor into reading your content, while a sub par headline on its own seldom will.

What can you do to maximize the effect images have on your visitor? Here are 10 keys:

1. Use at least one image per post. Every post should have an image of its own above the fold. And if your post is long, consider adding images into the middle as well to break up your post. These will provide welcome breaks to your readers, as well as enticing scanners to stop and read your content.

2. Look for images that work on a gut level. If your post is about how to prevent a house fire, you might be tempted to post an image of a building on fire. But how much more captivating would it be to have an image of someone experiencing loss – even without a single charred remain in the background? Look for images that play on the emotions, rather than ones that simply illustrate your story.

3. Use faces. Studies show that readers pause longer on an image that shows at least one face. If you don’t use faces, then look for something provocative or downright spectacular – something that makes the viewer stop in her tracks and want to know more.

4. Use images in your RSS feed. Just like blog posts, an image can make the difference between your writing being read or ignored. Think of the image combined with the headline as your book cover, and your post as the contents. People do judge books by their covers, and they do the same when looking through their feeds.

5. Take the time to get it right. Grabbing the first interesting image you see is seldom a recipe for stopping Internet traffic. If you need to spend as much time sourcing an image as you do writing the post, then do it. It’s worth the extra effort.

Consider purchasing your images. You can almost always find far better images when you’re willing to pay a little bit to use them, and the selection is far more vast and interesting as well. Keep in mind – a bland as toast image could actually HURT your chance to get your post read. Spend a buck or two and get something that leaps off the page and into your reader’s imagination.

If money is tight, there is a third option, and that’s using creative commons photos. They’re free to use but you MUST give the proper attribution to the photographer. For example, you can start a search for creative commons images here: https://search.creativecommons.org

6. Just do it. Adding images might sound too simple, but the fact is that it will almost certainly increase the time visitors spend on your site.

7. Consider taking and using your own photos. If you’re a shutterbug, by all means get busy. Using your own photos will personalize your website that much more, as well as building a deeper connection with your audience.

8. Build an entire post around pictures. With the advent of social media, you can now get traffic simply for having great images. So why not try a post that’s image dense, such as the most romantic places in your country, or the funniest photos ever, etc.

9. Don’t forget to add alt tags to your images. This can help you to rank higher in the search engines, bringing you more traffic.

10. Have fun. Not only is reading an article that contains images more interesting for the reader – it’s also more fun for the author to put together.

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